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Yield & Page

Monetize your web, sustain your voice.

Money on the web, plainly explained.

Yield & Page is a new editorial resource for independent publishers seeking to understand digital revenue. We explain advertising, affiliate marketing, and analytics without jargon or hype.

A laptop closed on a wooden desk beside a small stack of coins and a printed page folded in half, morning light
AD-004 A closed laptop and coins hint at the revenue behind display ads.

AD-004Advertising

How Display Ads Earn Revenue

Understand how display ads generate income through CPM, CPC, and CPA models. Learn about ad networks, yield optimization, and compliance for publishers.

Latest guides

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AD-003Advertising

Programmatic Ad Buying Explained

Learn how programmatic advertising works, from real time bidding to publisher ad exchanges, and what site owners need to know about revenue.

AD-002Advertising

Native Ads vs Display Ads

Compare native and display ads for publishers: format, disclosure, revenue. Learn which fits your site and how to stay compliant.

AD-001Advertising

Measuring Ad Viewability

How ad viewability is measured, why it shapes revenue for independent publishers, and what to check in your own reports.

AF-005Affiliate

Affiliate Marketing Basics for Publishers

Learn how affiliate marketing works, why disclosure matters, and how independent publishers can earn revenue by recommending products they trust.

Questions we actually get

Short answers to the ones small publishers ask first.

Do display ads pay on a small site?

They pay per impression, and impressions scale with traffic.

Is affiliate income predictable?

It follows intent, not audience size.

Which metric matters first?

Sessions that convert, not raw pageviews.

More entries in the register

  1. Choosing Affiliate Programs: A Publisher's Guide

    AF-004

  2. Affiliate Link Disclosure

    AF-003

  3. Performance Metrics for Affiliates

    AF-002

Advertising

Explore how display, native, and programmatic ads generate income for independent sites.

  1. How Display Ads Earn Revenue

    AD-004

  2. Programmatic Ad Buying Explained

    AD-003

  3. Native Ads vs Display Ads

    AD-002

All entries

Affiliate

Learn how performance marketing and affiliate partnerships can diversify your revenue.

  1. Affiliate Marketing Basics for Publishers

    AF-005

  2. Choosing Affiliate Programs: A Publisher's Guide

    AF-004

  3. Affiliate Link Disclosure

    AF-003

All entries

Analytics

Understand the metrics and tools that reveal what traffic is worth and why.

  1. Key Traffic Metrics

    AN-005

  2. Understanding Bounce Rate

    AN-004

  3. Audience Demographics Analytics

    AN-003

All entries

Editor's note

Yield & Page is an independent editorial publication about web monetization. Everything here is explanatory.

Selected external reading

A short list of outside pages we find worth your time this week.